Case Study
Fair Fashion Label Crafting a Spring Campaign
Since 2007, a fair fashion label has been rewriting the narrative of style. Rejecting wage slavery and harmful practices, this sustainable lifestyle brand emerged from a simple idea to become a European leader in ethical fashion. Beyond trends, it pioneers responsible standards, aiming to inspire a global shift towards sustainable, eco-friendly, and circular products.
The Task
The objective was to develop a 360° spring campaign that emphasized the latest styles, in addition to the brand's commitment to innovation, timelessness, and ethical business methods.
I have a step-by-step process that guides me through (the creation of) your brand identity all the way to executing the campaign. Starting with a deep dive into your audience, and discovering what makes you unique.
Developing the 360° campaign for the fair fashion label entailed extensive data research, shaping a strategic plan that strategically allocated resources to amplify the brand's mission and drive sales. The campaign's claim, 'A Sea of Opportunity,' embodied the essence of the spring collection with its focus on blue denim, reinforcing a unified brand narrative.
A well-rounded strategy integrated creative concepts, optimal channel selection, and targeted partnerships, such as the collaboration with the Sentinel Ocean Alliance (NGO). Engaging, informative, yet playful content spread across digital and social platforms, coupled with the brand partnership's objectives, culminated in a cohesive brand narrative and a captivating campaign experience.
Real-time adjustments, informed by A/B testing and insights, underscored my commitment to flexibility, steering the campaign towards data-driven success.
This campaign was created as part of an assignment for a hiring process.