Case Study
Online Flower Delivery
Pioneering Mother's Day Campaign
As pioneers in letterbox flower delivery, this online service stands as a pioneer, bringing the beauty of fresh blooms a mere click away. More than a floral service, it's an invitation to celebrate life's moments, whether big or small.
The ethos here transcends blossoms; it's about conducting business differently—for the better. Certified as a B Corp™, this service is dedicated to fostering positive, long-term changes for the community and the world.
The Task
The mission unfolds with the brand aiming to become Top-of-Mind within the gifting landscape. The task is to create and implement a Mother's Day campaign for Organic Social communicating the brand's essence, spotlighting USPs such as freshness guarantee, bud-to-bloom products, and an exceptional unboxing experience.
In addition to showcasing a wide range of products, the main objective is to strategically position the brand and the values that it upholds in order to build a stronger bond with both followers and customers.
Crafting social media objectives and strategic initiatives, grounded in the overarching market goals, lays the groundwork for a focused approach within the gifting sector. At the core of the strategy lies the reimagining of Mother's Day as 'Care Wildly – Redefining Mumhood.' This innovative approach celebrates the multifaceted nature of maternal love, inviting customers to honor all influential figures in their lives. This concept seamlessly aligns with the brand's core values of diversity, inclusion, and inspiration.
With the strategic groundwork set, execution commences, seamlessly implementing the 'Care Wildly – Redefining Mumhood' concept across selected social media channels. Thoughtfully curated content, engaging narratives, and captivating visuals bring the campaign to life, resonating with the target audience.
Continuous monitoring and real-time adjustments maintain campaign momentum, adapting to evolving social media dynamics. Key metrics like reach, engagement, and sentiment analysis guide strategy refinement for maximum impact.
Strategic partnerships with influencers or collaborators may further amplify reach and foster authentic audience connections as the campaign for the e-com business unfolds.
