Hey there! I’m Katharina, a Strategic Innovator and Marketing Maven

with over 9 years of making waves in corporate landscapes and recently accomplished a master certificate in Sustainable Business, Innovation & Marketing Responsibility. From sports, wellness to entertainment, FMCG, fashion, industrial manufacturing, and even the dynamic realm of Big 4 consulting – I've been there, rocked that.

I have a passion for making brands pop within culture and thrive on turning bold ideas into impactful strategies and campaigns. Steering Europe's premier entertainment brand through a transformative repositioning, I orchestrated a dazzling 17% boost in brand recognition, image, and subscriptions. But here's the real kicker – a 360° campaign that jolted subscriptions by a whopping 20% within just six months. That's the kind of strategic play I bring to the table – game-changing and revenue-expanding.

In my world, innovation isn't a buzzword; it's the rhythm I move to. I've danced with other like-minded individuals, turning bold ambitions into reality by infusing my strategic acumen, hands-on expertise, and creative excellence.

Now, beyond the boardroom buzz, here's the real deal. I'm a trailblazer with a treasure trove of out-of-the-box ideas and a positive outlook that not only boosts project outcomes but uplifts the entire team. Solutions are my forte, but more than that, I'm someone you can easily chat with - mixing professionalism with friendliness.

Ready to redefine success together? Let's connect and bring your vision to life! Whether you're leading a complex project with multiple stakeholders, seeking brand strategy guidance, or transforming strategies into impactful campaigns and initiatives, I've got you covered.

Let's make waves!
Cheers, Katharina

Pssst... in case you were wondering, I'm fluent in both English and German. German happens to be my mother tongue. Let's connect and chat in whichever language feels like home to you!

Let’s connect

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 Experience.

  • 12.2023-today
    Brand Strategy, Marketing Managment, (Sustainable) Business Development, and Project Management.

  • 10.2022-11.2023
    Solo-traveling and starting a side-hustle as a yoga teacher.

  • 04.2021-09.2022
    (maternity cover) RTL Deutschland GmbH
    https://media.rtl.com/meldung/RTL-gewinnt-Gold-beim-German-Brand-Award-2022/

  • 08.2018-03.2021
    RTL Deutschland GmbH

  • 08.2017-02.2018
    Pernod Ricard Deutschland GmbH

  • 01.2016-07.2017
    beeline GmbH

  • 07.2015-12.2015
    Barilla Deutschland GmbH

  • 04.2015-06.2015
    Shiseido Group

  • 08.2012-12.2014
    Siemens AG

  • 10.2008-09.2011
    PWC AG WPG