Case Study
a place like OM
Pioneering Brand and Social Media Excellence
In September 2023, a place like OM bloomed in Cologne's Südstadt district—a haven of calm amidst the urban rush. This minimalist yoga studio beckons yogis to escape daily stresses, offering a serene space for self-discovery through yoga and Ayurveda. More than a studio, it's a sanctuary where yogis can simply be, grow, and challenge themselves. It embodies warm professionalism, providing a tranquil environment designed to help unwind and (re)connect with the inner self.
The studio and its classes are carefully curated to help yogis take a step back from the demands of daily life and find harmony within themselves. It is a space that values well-being, self-discovery, community and the joy of the present moment.
The Task
Lead the development and execution of an innovative Brand and Social Media strategy, creating compelling campaigns and fostering organic social engagement to enhance brand awareness, build a community, and boost sales.
A beautiful identity is great, but narratives are what people hold onto, they remember how your story made them feel.
In this stage of the process, I identify the heart behind your business and the lifestyle motivators of your ideal customer, allowing me to forge a meaningful emotional connection. Through tailored strategies that articulate your brand's narrative, we naturally attract those who resonate with your vision. These individuals not only appreciate what you offer but also become steadfast advocates, ensuring long-term brand loyalty.
Moving forward, I seamlessly integrate these insights into a data-driven approach. By setting ambitious goals and pinpointing target audiences, I lay the foundation for success. Leveraging tools like Google Trends, I navigate the ever-evolving yoga landscape with precision, extracting valuable insights to inform the social media and content strategies for the yoga studio.
This process entails meticulous channel selection aligned with our objectives, defining clear KPIs, and executing a strategic blend of organic and paid initiatives. The editorial plan, born from comprehensive audits and meticulous topic identification, ensures cohesive storytelling and maintains brand consistency while adhering to core values throughout a place like OM’s communications.
In the ongoing journey with a place like OM, the initial month already unveils promising signs, with KPIs reflecting double-digit growth. While tangible results remain a continuous work in progress, these early indicators underscore the effectiveness of the data-driven strategies implemented.
My approach is characterized by a steadfast commitment to optimization, continuous testing, and adaptation to the ever-evolving digital landscape. Through ongoing refinement, I maximize the impact on brand awareness, engagement, and ultimately, sales. This dynamic process strategically positions a place like OM for sustained growth and long-term success.
Elisabeth Just - Owner a place like OM