Case Study
E-Learning App
Embark on a journey of knowledge with an innovative e-learning app that redefines the way we absorb wisdom. This brand, a pioneer in the realm of bite-sized edutainment, curates the essence of the finest non-fiction books into short, impactful texts and premium audio titles. Discover a world where big ideas are made accessible.
In a fast-paced era, the brand emerged with a singular goal: to be the global leader in providing concise, yet powerful, intellectual nourishment.
The Task
In this assignment, the focus was on collaborating with key stakeholders to craft a unified communications brief, seamlessly integrating it into a comprehensive project plan. This groundwork facilitated the development of a large-scale campaign, encompassing diverse assets tailored for different channels and target markets (DACH/USA). Additionally, the role involved recommending KPIs and measuring both short and long-term growth effects.
In developing the e-learning app campaign, the strategic focus is on establishing the brand as a premier source for knowledge and personal growth. Key objectives include enhancing brand awareness, boosting user engagement, and driving subscription sign-ups.
Understanding the audience's preference for convenient yet insightful content, the campaign delivers powerful ideas in an easily digestible format. Through concise storytelling and user participation, the campaign positions the app as the gateway to impactful knowledge.
The cross-channel strategy leverages social media, podcast sponsorships, and collaborations with educational influencers, ensuring consistent messaging tailored to each platform.
Tailored experiences guide users seamlessly from discovery to subscription, supported by data-driven decisions and defined KPIs for measuring growth effects.
The rollout includes teaser content, a virtual Metaverse launch, and a structured content calendar. Real-time adjustments, A/B testing, and post-campaign analysis ensure optimization and valuable insights. This personalized and data-driven approach guarantees a compelling and efficient campaign.